A business makes it easier for people to look after themselves

In what way is a business similar to a charity?

In a charity we pay to have services provided to someone else, in a business we pay for services to be provided directly to the customer. In a business the customer receives the services, in a charity someone else does.

Are we not doing good if we reward ourselves, is it more virtuous if we have provided a service for others, than ourselves? Perhaps, but there is no shame is preserving our own life. Is it better that we put others before ourselves, for what reason would that be preferable? To be considerate of others is of course desirable, but to put others above ourselves is not our obligation.

We must love ourselves.